Why do customers utilize the internet as a retailing platform?:A view from consumer perceived value

Julian Ming-Sung Cheng, Edward Shih-Tse Wang, Julia Ying-Chao Lin, Shiri D. Vivek

研究成果: 雜誌貢獻期刊論文同行評審

78 引文 斯高帕斯(Scopus)

摘要

Purpose – This study aims to investigate the impact of perceived value on customer intention to use the internet as a retailing platform and, more specifically, the impact that perceived value (comprising functional, social, emotional and epistemic values) has on Taiwanese customer intention to conduct the two distribution channel functions, i.e. information collection and order placement, through the internet. Design/methodology/approach – A total of 295 usable survey responses were collected in the main commuter district of Taipei, Taiwan. Findings – The findings indicate that both functional and epistemic values have a significant impact on information collection and order placement. Nevertheless, social value has an impact only on information collection, whereas emotional value has a significant impact only on order placement. Originality/value – The aforementioned issue has rarely been researched but is essential to the development of a channel of distribution theory and is of immediate relevance to marketing practices. The paper pioneers the study of the impact of perceived value in this context work that empirically investigated such an issue.

原文???core.languages.en_GB???
頁(從 - 到)144-160
頁數17
期刊Asia Pacific Journal of Marketing and Logistics
21
發行號1
DOIs
出版狀態已出版 - 9 1月 2009

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