TY - JOUR
T1 - Website quality and customer's behavioural intention
T2 - An exploratory study of the role of information asymmetry
AU - Chiu, Hung Chang
AU - Hsieh, Y. I.Ching
AU - Kao, Ching Y.I.
PY - 2005/3
Y1 - 2005/3
N2 - The purpose of this study is to explore the relationship between website quality and customer's behavioural intention across search, experience and credence goods/services. After conducting an empirical study in Taiwan, website quality consists of five important factors: connectivity, information quality, interactivity, playfulness, and learning. The results of this study suggest that the factors of connectivity, interactivity, playfulness, and learning have positive impacts on customer's behavioural intention for search goods/services. Connectivity, information quality, and interactivity are helpful to strengthen customer's behavioural intention for experience goods/services. However, only information quality and interactivity are significant to improve customer's behavioural intention in credence goods/services.
AB - The purpose of this study is to explore the relationship between website quality and customer's behavioural intention across search, experience and credence goods/services. After conducting an empirical study in Taiwan, website quality consists of five important factors: connectivity, information quality, interactivity, playfulness, and learning. The results of this study suggest that the factors of connectivity, interactivity, playfulness, and learning have positive impacts on customer's behavioural intention for search goods/services. Connectivity, information quality, and interactivity are helpful to strengthen customer's behavioural intention for experience goods/services. However, only information quality and interactivity are significant to improve customer's behavioural intention in credence goods/services.
KW - Consumer behaviour
KW - Information asymmetry
KW - Internet marketing
KW - Search-experience-credence services
KW - Website quality
UR - http://www.scopus.com/inward/record.url?scp=16644382044&partnerID=8YFLogxK
U2 - 10.1080/14783360500054277
DO - 10.1080/14783360500054277
M3 - 期刊論文
AN - SCOPUS:16644382044
VL - 16
SP - 185
EP - 197
JO - Total Quality Management and Business Excellence
JF - Total Quality Management and Business Excellence
SN - 1478-3363
IS - 2
ER -
