Understanding green purchase behavior through death anxiety and individual social responsibility: Mastery as a moderator

Anni Rahimah, Shadab Khalil, Julian Ming Sung Cheng, Mai Dong Tran, Vinod Panwar

研究成果: 雜誌貢獻期刊論文同行評審

56 引文 斯高帕斯(Scopus)

摘要

This research proposes a framework to explore green consumption behavior from the perspective of the anxiety of death and individual social responsibility. Research data are collected from a sample of 280 consumers in Taipei, Taiwan. The findings reveal that consumers' anxiety of death affects consumers' green purchase attitude and then ultimately green purchase intention through the mediating variables of environmental concern and pro-environmental behavior. On a similar line, individual social responsibility is found to act as a precursor in increasing consumer's concern for the environment and, eventually, green purchase attitude and intention. Mastery is found to invigorate the effect of death anxiety on green concern and pro-environmental behavior, while it enervates the relationship between individual social responsibility and environmental concern.

原文???core.languages.en_GB???
頁(從 - 到)477-490
頁數14
期刊Journal of Consumer Behaviour
17
發行號5
DOIs
出版狀態已出版 - 1 9月 2018

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