Understanding customers' repeat purchase intentions in B2C e-commerce: The roles of utilitarian value, hedonic value and perceived risk

Chao Min Chiu, Eric T.G. Wang, Yu Hui Fang, Hsin Yi Huang

研究成果: 雜誌貢獻期刊論文同行評審

614 引文 斯高帕斯(Scopus)

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Engineering & Materials Science