TY - JOUR
T1 - Toward a stage model of the international franchise system development
T2 - The experience of firms from Taiwan
AU - Cheng, Julian Ming Sung
AU - Lin, Julia Ying Chao
AU - Tu, Hill H.J.
AU - Wu, Nina S.H.
PY - 2007/12/17
Y1 - 2007/12/17
N2 - The use of the international franchise system on a global scale provides impetus for academic interests investigating such an issue. Nevertheless, there is a lack of research regarding its stage development. In this research, a stage model, termed the "stage model of the international franchise system development" is proposed, to provide insight into the process of implementing the international franchise system successfully. The development of the proposed model refers to related literature and is based on case studies from five international franchisors in Taiwan. Firms' objectives, key organizational issues and characterization at each stage were documented during the research.
AB - The use of the international franchise system on a global scale provides impetus for academic interests investigating such an issue. Nevertheless, there is a lack of research regarding its stage development. In this research, a stage model, termed the "stage model of the international franchise system development" is proposed, to provide insight into the process of implementing the international franchise system successfully. The development of the proposed model refers to related literature and is based on case studies from five international franchisors in Taiwan. Firms' objectives, key organizational issues and characterization at each stage were documented during the research.
KW - Franchise system development
KW - International franchising
KW - Stage model
KW - Taiwan
UR - http://www.scopus.com/inward/record.url?scp=38049148388&partnerID=8YFLogxK
U2 - 10.1300/J049v14n04_04
DO - 10.1300/J049v14n04_04
M3 - 期刊論文
AN - SCOPUS:38049148388
SN - 1046-669X
VL - 14
SP - 65
EP - 83
JO - Journal of Marketing Channels
JF - Journal of Marketing Channels
IS - 4
ER -