Time pressure and the compromise and attraction effects in choice

Chien Huang Lin; Ya Chung Sun; Shih Chieh Chuang; Hung Jen Su

Time pressure and the compromise and attraction effects in choice

Chien Huang Lin, Ya Chung Sun, Shih Chieh Chuang, Hung Jen Su

企業管理學系

研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

10 引文斯高帕斯（Scopus）

摘要

Both the compromise effect and the attraction effect have demonstrated that deviation from preference among alternatives is independent of context. This study explores the effect of time pressure on the compromise and attraction effects, and demonstrates that the compromise effect is weaker and the attraction effect is stronger when consumers are under higher pressure to choose.

原文	???core.languages.en_GB???
頁（從 - 到）	348-352
頁數	5
期刊	Advances in Consumer Research
卷	35
出版狀態	已出版 - 2008

引用此

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Time pressure and the compromise and attraction effects in choice

摘要

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