Time pressure and the compromise and attraction effects in choice

Chien Huang Lin, Ya Chung Sun, Shih Chieh Chuang, Hung Jen Su

研究成果: 雜誌貢獻期刊論文同行評審

10 引文 斯高帕斯(Scopus)

摘要

Both the compromise effect and the attraction effect have demonstrated that deviation from preference among alternatives is independent of context. This study explores the effect of time pressure on the compromise and attraction effects, and demonstrates that the compromise effect is weaker and the attraction effect is stronger when consumers are under higher pressure to choose.

原文???core.languages.en_GB???
頁(從 - 到)348-352
頁數5
期刊Advances in Consumer Research
35
出版狀態已出版 - 2008

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