The subsequent effects of negative emotions: from brand hate to anti-brand consumption behavior under moderating mechanisms

Anni Rahimah, Huu Phuc Dang, Tessa Tien Nguyen, Julian Ming Sung Cheng, Andriani Kusumawati

研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

20 引文 斯高帕斯（Scopus）

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Keyphrases

Social Sciences

Psychology

Economics, Econometrics and Finance