摘要
This paper argues that the endowment effect - the tendency for minimum selling price to exceed maximum buying price for a particular object - might be minimized when a negative emotion is induced. The findings from two experiments on 400 participants support this hypothesis: the endowment effect only occurs when participants are induced to feel happy, and is absent when people are induced to feel sadness. Thus, the importance of emotional states is highlighted.
原文 | ???core.languages.en_GB??? |
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頁(從 - 到) | 589-597 |
頁數 | 9 |
期刊 | Journal of Economic Psychology |
卷 | 27 |
發行號 | 4 |
DOIs | |
出版狀態 | 已出版 - 8月 2006 |