The presence of reference price: How value can appear convergent to buyers and sellers

Chien Huang Lin, Shih Chieh Chuang, Chaang Yung Kung

研究成果: 雜誌貢獻期刊論文同行評審

6 引文 斯高帕斯(Scopus)

摘要

This paper argues that the endowment effect-the tendency of minimum selling price to exceed maximum buying price for a particular object-might be minimized when a reference price appears. The findings from 418 participants in two experiments support our hypothesis: the endowment effect would be smaller when the reference price is available. The importance of reference price is thus highlighted.

原文???core.languages.en_GB???
頁(從 - 到)237-241
頁數5
期刊Advances in Consumer Research
33
出版狀態已出版 - 2006

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