摘要
This paper argues that the endowment effect-the tendency of minimum selling price to exceed maximum buying price for a particular object-might be minimized when a reference price appears. The findings from 418 participants in two experiments support our hypothesis: the endowment effect would be smaller when the reference price is available. The importance of reference price is thus highlighted.
原文 | ???core.languages.en_GB??? |
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頁(從 - 到) | 237-241 |
頁數 | 5 |
期刊 | Advances in Consumer Research |
卷 | 33 |
出版狀態 | 已出版 - 2006 |