The implementation of IPv6-enabled locators for location-based smart marketing service

Tseng Yi Chen, Fan Hsun Tseng, Nen Fu Huang, Wei Kuan Shih, Han Chieh Chao, Li Der Chou

研究成果: 書貢獻/報告類型會議論文篇章同行評審

2 引文 斯高帕斯(Scopus)

摘要

Location-based service (LBS) is an information service that use location data to control features. Many kinds of location-based applications, such as route planning/navigation, social networking services, business services and indoor local information services, are widely deployed to handle many scenarios every day. In these applications, location-based marketing provides a great opportunity to increase revenues for brand marketers and retailers today because the applications of location-based marketing could improve the relevance by giving the customer control on what, when, where, and how customers receive ads. Based on the concept of location-based marketing, this study proposes a novel location-based smart marketing service that integrates IPv6-enabled locators, a mobile application and a smart marketing system. The IPv6-enabled locator is a new concept for all location-based advertising and marketing. The proposed system can obtain users' geographic information through the IPv6-enabled locators. To show the correctness of our system, we integrate IPv6-enabled locators and a smart marketing system in demonstrations.

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主出版物標題Proceedings - 2014 10th International Conference on Intelligent Information Hiding and Multimedia Signal Processing, IIH-MSP 2014
編輯Junzo Watada, Akinori Ito, Jeng-Shyang Pan, Han-Chieh Chao, Chien-Ming Chen
發行者Institute of Electrical and Electronics Engineers Inc.
頁面53-56
頁數4
ISBN(電子)9781479953905
DOIs
出版狀態已出版 - 24 12月 2014
事件10th International Conference on Intelligent Information Hiding and Multimedia Signal Processing, IIH-MSP 2014 - Kitakyushu, Japan
持續時間: 27 8月 201429 8月 2014

出版系列

名字Proceedings - 2014 10th International Conference on Intelligent Information Hiding and Multimedia Signal Processing, IIH-MSP 2014

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???event.eventtypes.event.conference???10th International Conference on Intelligent Information Hiding and Multimedia Signal Processing, IIH-MSP 2014
國家/地區Japan
城市Kitakyushu
期間27/08/1429/08/14

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