The Impact of Tour Guides’ Physical Attractiveness, Sense of Humor, and Seniority on Guide Attention and Efficiency

Chih Yung Tsai, Ming Tzong Wang, Hsiao Ting Tseng

研究成果: 雜誌貢獻期刊論文同行評審

14 引文 斯高帕斯(Scopus)

摘要

In this study, we investigated whether tourists view attractive tour guides as more competent, humorous tour guides as more approachable, and experienced tour guides as more professional, and whether these three factors influence the effectiveness of tour guide interpretation. The results indicated that physical attractiveness and humor had additive effects on interpretation effectiveness when combined. Although some tour guides were not physically attractive, experience provided an additive effect on interpretation effectiveness. Thus, we recommend discarding stereotypes regarding physical attractiveness and improving education and training in humor for tour guides. Experienced tour guides wearing appropriate attire also increases interpretation effectiveness.

原文???core.languages.en_GB???
頁(從 - 到)824-836
頁數13
期刊Journal of Travel and Tourism Marketing
33
發行號6
DOIs
出版狀態已出版 - 23 7月 2016

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