The effect of variety on consumer preferences: The role of need for cognition and recommended alternatives

Chien Huang Lin; Pei Hsun Wu

doi:10.2224/sbp.2006.34.7.865

The effect of variety on consumer preferences: The role of need for cognition and recommended alternatives

Chien Huang Lin, Pei Hsun Wu

企業管理學系

研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

15 引文斯高帕斯（Scopus）

摘要

The study is based on the two conflicting perspectives of the existing literature: whether large variety will weaken or strengthen consumer preferences. This research identifies need for cognition (NFC) as a key factor moderating the effect of variety on consumer preferences and examines the role that recommended alternatives play. Implications are discussed based on the research results.

原文	???core.languages.en_GB???
頁（從 - 到）	865-876
頁數	12
期刊	Social Behavior and Personality
卷	34
發行號	7
DOIs	https://doi.org/10.2224/sbp.2006.34.7.865
出版狀態	已出版 - 2006

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10.2224/sbp.2006.34.7.865

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The effect of variety on consumer preferences: The role of need for cognition and recommended alternatives

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