摘要
Product reviews have gained much popularity in recent years. This study examines the theoretical foundation of review helpfulness and reports how the interactions among three user-controllable filters together with three groups of predictors affect review helpfulness. Reviews from TripAdvisor.com were analyzed against three analytical models. The results show that these groups of variables have a varying effect on different user-controllable filters. Review rating and number of words are key predictors of helpfulness across all three filters. The recency, frequency, and monetary (RFM) model has received a consistent support across all filters as well. Managerial implications are provided.
原文 | ???core.languages.en_GB??? |
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頁(從 - 到) | 728-744 |
頁數 | 17 |
期刊 | Information and Management |
卷 | 54 |
發行號 | 6 |
DOIs | |
出版狀態 | 已出版 - 9月 2017 |