The effect of user-controllable filters on the prediction of online hotel reviews

Ya Han Hu, Kuanchin Chen, Pei Ju Lee

研究成果: 雜誌貢獻期刊論文同行評審

59 引文 斯高帕斯(Scopus)

摘要

Product reviews have gained much popularity in recent years. This study examines the theoretical foundation of review helpfulness and reports how the interactions among three user-controllable filters together with three groups of predictors affect review helpfulness. Reviews from TripAdvisor.com were analyzed against three analytical models. The results show that these groups of variables have a varying effect on different user-controllable filters. Review rating and number of words are key predictors of helpfulness across all three filters. The recency, frequency, and monetary (RFM) model has received a consistent support across all filters as well. Managerial implications are provided.

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頁(從 - 到)728-744
頁數17
期刊Information and Management
54
發行號6
DOIs
出版狀態已出版 - 9月 2017

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