The determinants of the sports team sponsor's brand equity: A cross-country comparison in Asia

Michael Chih Hung Wang, Julian Ming Sung Cheng, Bernardinus M. Purwanto, Kuntari Erimurti

研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

28 引文斯高帕斯（Scopus）

原文	???core.languages.en_GB???
頁（從 - 到）	7
頁數	1
期刊	International Journal of Market Research
卷	53
發行號	6
出版狀態	已出版 - 2011

引用此

@article{30e65a3c58604a45b859dba234dcb3a3,

title = "The determinants of the sports team sponsor's brand equity: A cross-country comparison in Asia",

author = "Wang, {Michael Chih Hung} and Cheng, {Julian Ming Sung} and Purwanto, {Bernardinus M.} and Kuntari Erimurti",

year = "2011",

language = "???core.languages.en_GB???",

volume = "53",

pages = "7",

journal = "International Journal of Market Research",

issn = "1470-7853",

number = "6",

}

TY - JOUR

T1 - The determinants of the sports team sponsor's brand equity

T2 - A cross-country comparison in Asia

AU - Wang, Michael Chih Hung

AU - Cheng, Julian Ming Sung

AU - Purwanto, Bernardinus M.

AU - Erimurti, Kuntari

PY - 2011

Y1 - 2011

UR - http://www.scopus.com/inward/record.url?scp=84859951108&partnerID=8YFLogxK

M3 - 期刊論文

AN - SCOPUS:84859951108

SN - 1470-7853

VL - 53

SP - 7

JO - International Journal of Market Research

JF - International Journal of Market Research

IS - 6

ER -