The adoption intentions of mobile applications

Min Jhih Cheng, Shiu Wan Hung, Her Her Tsai, Ping Wen Chen

研究成果: 書貢獻/報告類型會議論文篇章同行評審

6 引文 斯高帕斯(Scopus)

摘要

Downloading or buying mobile applications are becoming increasingly popular activities, which would seem likely to affect the daily life of human beings. However, little empirical evidence about the factors, which influence downloading of mobile application is available. This study examines the concepts of attitude, subjective norm and perceived behavior control with reference to the extended theory of planned behavior model to explain why people download mobile applications. We collected 320 valid questionnaires, and used a structural equation model to conduct the empirical study. The results indicated that attitude, subjective norm, and perceived behavior control have a significant effect on the downloading intention of mobile applications. However, the results show that compatibility and self-efficacy have no significant effect on the downloading behavior of mobile applications. Furthermore, this study also finds that network externalities affect user intention and behavior toward downloading mobile applications in an indirect way.

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主出版物標題2016 IEEE/ACIS 15th International Conference on Computer and Information Science, ICIS 2016 - Proceedings
編輯Kuniaki Uehara, Masahide Nakamura
發行者Institute of Electrical and Electronics Engineers Inc.
ISBN(電子)9781509008063
DOIs
出版狀態已出版 - 23 8月 2016
事件15th IEEE/ACIS International Conference on Computer and Information Science, ICIS 2016 - Okayama, Japan
持續時間: 26 6月 201629 6月 2016

出版系列

名字2016 IEEE/ACIS 15th International Conference on Computer and Information Science, ICIS 2016 - Proceedings

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???event.eventtypes.event.conference???15th IEEE/ACIS International Conference on Computer and Information Science, ICIS 2016
國家/地區Japan
城市Okayama
期間26/06/1629/06/16

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