Social value orientation and information level in selling prices

C. H. Lin, Hung Ming Lin, Ai Ling Hung

研究成果: 雜誌貢獻期刊論文同行評審

4 引文 斯高帕斯(Scopus)


The concept of social value orientation was used to investigate whether or not individual difference would influence selling price decisions in situations with different information levels. Results of the study indicated that individuals with different orientations reacted differently to selling price under the condition of different information levels. In general, proselfs charged higher prices under the condition of asymmetric information than under the condition of symmetric information when they believed that the prospective buyer lacked information about market prices. However, the selling price disparity between asymmetric and symmetric information conditions was diminished when the buyer was a friend. By contrast, prosocials were not influenced by the manipulation of the information level of the buyer and their relationship with the buyer.

頁(從 - 到)933-940
期刊Social Behavior and Personality
出版狀態已出版 - 2008


深入研究「Social value orientation and information level in selling prices」主題。共同形成了獨特的指紋。