Social action-based learning in construction education: A new teaching strategy

3D model construction is one of the most important courses in digital media design. It provides the direct way for learners in creating real geometry in digital classroom. It has also been included as the required course in higher education. In this paper, we design a novel teaching strategy that combines social activity (facebook) and project-based learning as gaming in presentation. The social activity gives a strong motivation that activates students to self-study, while the project goal enhances the intensity of learning effect. In the social activity, students are required to promote the final product and try to demonstrate to people online. In teaching project goal, learners work together and learn to establish big project as team work. In the final stage, the proposed richman-like gamming competition is taken into place. We had applied the novel teaching approach in real university course. The empirical result showed that learners not only immersive in doing project, but also substantially improves the 3D modeling capability in course. Furthermore, some learners clearly indicated that the teaching method help to be learning much more actively.