Service Employees as Brand Champions: The Effects of Service Employees’ Branding Behaviors on Brand Outcomes

Keyphrases

• Service Employees 100%
• Product Champions 100%
• Berries 100%
• Brand Outcomes 100%
• Employer Branding 100%
• Frontline Employees 66%
• Service Brands 66%
• Rapid Development 33%
• Rapid Growth 33%
• Service Firms 33%
• Customer Perception 33%
• Service Industry 33%
• Brand Perception 33%
• Employee Performance 33%

Social Sciences

• Service Industries 100%