Role of social value orientation in the endowment effect

Chien Huang Lin; Hung Ming Lin

doi:10.1111/j.1467-839X.2006.00199.x

Role of social value orientation in the endowment effect

Chien Huang Lin, Hung Ming Lin

企業管理學系

研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

5 引文斯高帕斯（Scopus）

摘要

The purpose of the present research was to explore the role of social value orientation in the endowment effect. The study gathered 190 participants from university students in Taiwan: 74 of these were classified as individualists, 44 as competitors and 56 as prosocials, with 16 being unclassified. Results from an experimental study indicated that the individualists' and competitors' average selling prices were significantly higher than the average buying prices for a commodity; thus the endowment effect was observed in these two orientations. The endowment effect was not observed in those having a prosocial orientation, however.

原文	???core.languages.en_GB???
頁（從 - 到）	210-215
頁數	6
期刊	Asian Journal of Social Psychology
卷	9
發行號	3
DOIs	https://doi.org/10.1111/j.1467-839X.2006.00199.x
出版狀態	已出版 - 12月 2006

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10.1111/j.1467-839X.2006.00199.x

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Role of social value orientation in the endowment effect

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