Public opinion toward social business from a social media perspective

Chien Wen Shen, Jung Tsung Ho

研究成果: 書貢獻/報告類型會議論文篇章同行評審

1 引文 斯高帕斯(Scopus)

摘要

Social media has become a crucial tool used by social businesses (SBs) to manage their public relationships. Hence, understanding what SB means to the public would provide businesses with additional insights that they could apply to social promotion and marketing. We retrieved more than 200,000 tweets containing the words “social business” and utilized text mining algorithms to extract the SB status. The mining results provide marketers with insights that they can apply when making decisions about SB marketing and promotion and provide policymakers with the information necessary to design an SB ecosystem. Our approach contributes a broad view on SB to the literature and differs from conventional methods, such as case studies, surveys, and statistical analyses.

原文???core.languages.en_GB???
主出版物標題Data Mining and Big Data - 3rd International Conference, DMBD 2018, Proceedings
編輯Yuhui Shi, Qirong Tang, Ying Tan
發行者Springer Verlag
頁面555-562
頁數8
ISBN(列印)9783319938028
DOIs
出版狀態已出版 - 2018
事件3rd International Conference on Data Mining and Big Data, DMBD 2018 held in conjunction with the 9th International Conference on Swarm Intelligence, ICSI 2018 - Shanghai, China
持續時間: 17 6月 201822 6月 2018

出版系列

名字Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
10943 LNCS
ISSN(列印)0302-9743
ISSN(電子)1611-3349

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???event.eventtypes.event.conference???3rd International Conference on Data Mining and Big Data, DMBD 2018 held in conjunction with the 9th International Conference on Swarm Intelligence, ICSI 2018
國家/地區China
城市Shanghai
期間17/06/1822/06/18

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