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Proximity marketing and Bluetooth beacon technology: A dynamic mechanism leading to relationship program receptiveness
Marta Yuan Chen Lin
, Tessa Tien Nguyen
, Edward Ying Lun Cheng
, Angelina Nhat Hanh Le
,
Julian Ming Sung Cheng
企業管理學系
研究成果
:
雜誌貢獻
›
期刊論文
›
同行評審
15
引文 斯高帕斯（Scopus）
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深入研究「Proximity marketing and Bluetooth beacon technology: A dynamic mechanism leading to relationship program receptiveness」主題。共同形成了獨特的指紋。
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Keyphrases
Beacon Technology
100%
Bluetooth Beacon
100%
Cognition Evaluation
25%
Consumer Cognition
25%
Dynamic Mechanism
100%
Equity Theory
25%
Frugality
25%
Innovation Effect
25%
Innovation Security
50%
Marketing Program
25%
Perceived Risk
25%
Privacy Concerns
75%
Promoting Role
25%
Proximity Marketing
100%
Receptiveness
100%
Relationship Marketing
25%
Relationship Programs
100%
Risk Anxiety
25%
Social Presence
50%
Taipei
25%
Taiwan
25%
Technology Anxiety
25%
Technology Perception
25%
Technology-based
25%
Theory of Reasoned Action
25%
Three-level
25%
Social Sciences
Equity Theory
100%
Frugality
100%
Perceived Risk
100%
Relationship Marketing
100%
Economics, Econometrics and Finance
Consumer Attitude
50%
Equity Theory
50%
Marketing
100%
Perceived Risk
50%
Relationship Marketing
50%
Computer Science
Privacy Concern
100%
Reasoned Action
33%
Social Presence
66%