Proximity marketing and Bluetooth beacon technology: A dynamic mechanism leading to relationship program receptiveness

Marta Yuan Chen Lin, Tessa Tien Nguyen, Edward Ying Lun Cheng, Angelina Nhat Hanh Le, Julian Ming Sung Cheng

研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

8 引文 斯高帕斯（Scopus）

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Keyphrases

Economics, Econometrics and Finance

Social Sciences

Computer Science