Measuring the lagged effects of advertising goodwill on dynamic promotional efficiency in the automobile industry

Keyphrases

• Lag Effect 100%
• Goodwill 100%
• Automobile Industry 100%
• Dynamic Data Envelopment Analysis 33%
• Automobile Manufacturers 33%
• United States 16%
• Data Envelopment Analysis Model 16%
• Automobile 16%
• Econometric Models 16%
• Marketing Strategy Implementation 16%

Social Sciences

• Goodwill 100%
• Automobile Industry 100%
• Data Envelopment Analysis 50%
• Marketing Strategy 16%
• Econometrics 16%
• Strategy Implementation 16%

Economics, Econometrics and Finance

• Goodwill 100%
• Automobile Industry 100%
• Marketing Management 16%
• Econometric Model 16%