Market segmentation based on hierarchical self-organizing map for markets of multimedia on demand

Chihli Hung, Chih Fong Tsai

研究成果: 雜誌貢獻期刊論文同行評審

84 引文 斯高帕斯(Scopus)

摘要

Customer relationship management (CRM) aims at understanding and measuring the true value of customers. Market segmentation is a general method for successful CRM. This paper focuses on approaches that provide a human manager with a visualized decision making tool for market segmentation. We propose a novel market segmentation approach, namely the hierarchical self-organizing segmentation model (HSOS), for dealing with a real-world data set for market segmentation of multimedia on demand in Taiwan. HSOS is able to give a human manager a general idea of market segmentation step by step, which can be considered as a potential alternative approach to other hierarchical cluster approaches for market segmentation.

原文???core.languages.en_GB???
頁(從 - 到)780-787
頁數8
期刊Expert Systems with Applications
34
發行號1
DOIs
出版狀態已出版 - 1月 2008

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