MAMBO: A mobile advertisement mechanism based on obscure customer's location by RFID

研究成果: 書貢獻/報告類型會議論文篇章同行評審

3 引文 斯高帕斯(Scopus)

摘要

The features of mobile advertisement include instantaneity, interaction, and personalization, which can enhance the efficiency and effectiveness of commercial advertisement. The study proposes a mobile advertisement mechanism for large supermarkets. The mechanism will provide both push and pull advertisement according the user's location. In push mode, each customer can always receive the message of the promoted goods nearby. In pull mode, customer can request the information about the goods they need actively. The success of mobile advertisement depends on whether the system can send proper information to the potential consumer at the proper time based on his/her location and preference. The key issue is processed via an indoor localization scheme based on RFID in the investigation.

原文???core.languages.en_GB???
主出版物標題Proceedings - 2012 International Conference on Computing, Measurement, Control and Sensor Network, CMCSN 2012
頁面425-428
頁數4
DOIs
出版狀態已出版 - 2012
事件2012 International Conference on Computing, Measurement, Control and Sensor Network, CMCSN 2012 - Taiyuan, Shanxi, China
持續時間: 7 7月 20129 7月 2012

出版系列

名字Proceedings - 2012 International Conference on Computing, Measurement, Control and Sensor Network, CMCSN 2012

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???event.eventtypes.event.conference???2012 International Conference on Computing, Measurement, Control and Sensor Network, CMCSN 2012
國家/地區China
城市Taiyuan, Shanxi
期間7/07/129/07/12

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