Location-Based Proximity Marketing: An Interactive Marketing Perspective

Keyphrases

• Location-based 100%
• Marketing Perspective 100%
• Proximity Marketing 100%
• Interactive Marketing 100%
• Mobile Devices 40%
• Location Information 40%
• Interactivity 20%
• Right Time 20%
• Potential Customer 20%
• Right Place 20%
• Marketing Activity 20%
• Technological Breakthrough 20%
• Marketing Technology 20%
• Academicians 20%
• Customer Location 20%
• Scholarly Work 20%
• Agenda for Future Research 20%
• Live Site 20%
• Virtual Boundary 20%
• Consumption Intention 20%

Social Sciences

• Conceptual Framework 100%
• Interactivity 100%
• Technology Marketing 100%
• Interactive Marketing 100%
• Authors 100%

Computer Science

• Mobile Device 100%
• Practical Implication 50%
• Location Information 50%
• Potential Customer 50%
• Marketing Purpose 50%
• Scholarly Work 50%
• Computer Hardware 50%