@inproceedings{a00399d555264863ba98fce5577e935c,
title = "Investigating deciding factors of product recommendation in social media",
abstract = "With the growing popularity of social media, the number of people using social media to communicate and interact with others has increased steadily. As a result, social commerce has become a new phenomenon. In the past, most of the product recommendations in microblogging only dealt with personal preferences and interests, and ignored other possible factors such as Crowd Interest, Popularity of Products, Reputation of Creators, Types of Preference and Recent. Nowadays, these variables used by Facebook to recommend posts to their users. Therefore, this research adapted those five aspects and analyzed their effectiveness to recommend products on social media. This study used the Plurk API to develop and implement recommended robots that recommend products at specific times of the day so that they can get product information and meet recommended tasks in the social circle. The empirical results showed that the Interest, Popularity and Type have significant impacts on recommendation effectiveness.",
keywords = "NewsFeed, Recommendation, Social media",
author = "Chen, {Jou Yu} and Hsu, {Ping Yu} and Cheng, {Ming Shien} and Lei, {Hong Tsuen} and Huang, {Shih Hsiang} and Ko, {Yen Huei} and Huang, {Chen Wan}",
note = "Publisher Copyright: {\textcopyright} 2018, Springer International Publishing AG, part of Springer Nature.; 9th International Conference on Swarm Intelligence, ICSI 2018 ; Conference date: 17-06-2018 Through 22-06-2018",
year = "2018",
doi = "10.1007/978-3-319-93818-9_23",
language = "???core.languages.en_GB???",
isbn = "9783319938172",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer Verlag",
pages = "249--257",
editor = "Ying Tan and Qirong Tang and Yuhui Shi",
booktitle = "Advances in Swarm Intelligence - 9th International Conference, ICSI 2018, Proceedings",
}