Interrelationships between behaviour intention and its influential factors for consumers of motorcycle express cargo delivery service

研究成果: 雜誌貢獻期刊論文同行評審

5 引文 斯高帕斯(Scopus)

摘要

Motorcycle express cargo delivery service (MECDS), part of the ‘sharing economy’, allows utilisation of motorcycle surplus capability without requiring additional investment. Investigating interrelationships of factors that influence MECDS use, this research uses a framework based on theory of planned behaviour (TPB), technology acceptance model (TAM), and perceived risk. The analysis applies partial least squares structural equation modeling (PLS-SEM) to explore path relationships of influential factors. To elaborate heterogeneity, it applies PLS multi-group analysis by gender and prior MECDS use, and PLS prediction-oriented segmentation for latent variables. A survey of 287 valid respondents included users of GoGoVan's MECDS and nonusers Except for subjective norm, all factors from TPB and TAM can influence and explain, either directly or indirectly, behaviour intention about using MECDS. Perceived usefulness mediates the impact of perceived ease of use on behaviour intention; user type and also latent variables moderate the model. Managerial implications are provided in conclusion.

原文???core.languages.en_GB???
頁(從 - 到)526-555
頁數30
期刊Transportmetrica A: Transport Science
15
發行號2
DOIs
出版狀態已出版 - 29 11月 2019

指紋

深入研究「Interrelationships between behaviour intention and its influential factors for consumers of motorcycle express cargo delivery service」主題。共同形成了獨特的指紋。

引用此