Increasing broadband subscriptions for telecom carriers through mobile advertising

Chia Hui Chang, Kaun Hua Huo

研究成果: 書貢獻/報告類型會議論文篇章同行評審

1 引文 斯高帕斯(Scopus)

摘要

Mobile devices are popular. However, mobile broadband subscriptions are 20 percent of the mobile subscriptions, due to the high payments requirement for broadband subscriptions. On the other hand, US mobile ad spend will exceed US$1 billion in 2011 according to emarketer.com. Therefore, to increase broadband subscribers by providing free or discounted fees through the deployment of mobile advertising framework by the telecommunication system is important. Telecommunication runs ads agent platform to attract investments from advertisers. Subscribers read promotional advertisements to get discounted payment. While the advertisers pay a reasonable price for advertising, the possible commercial activities will bring revenues. As a result, this framework is a triple-win for telecommunication, advertisers and subscribers. We describe a framework for delivering appropriate ads of the ideal time at the ideal place to the ideal subscriber is the three key issues on how/when to show the ads and what potential ads clicked by subscribers.

原文???core.languages.en_GB???
主出版物標題Information Retrieval Technology - 7th Asia Information Retrieval Societies Conference, AIRS 2011, Proceedings
頁面127-136
頁數10
DOIs
出版狀態已出版 - 2011
事件7th Asia Information Retrieval Societies Conference, AIRS 2011 - Dubai, United Arab Emirates
持續時間: 18 12月 201120 12月 2011

出版系列

名字Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
7097 LNCS
ISSN(列印)0302-9743
ISSN(電子)1611-3349

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???event.eventtypes.event.conference???7th Asia Information Retrieval Societies Conference, AIRS 2011
國家/地區United Arab Emirates
城市Dubai
期間18/12/1120/12/11

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