From virtual to reality: The power of augmented reality in triggering impulsive purchases

Keyphrases

• Augmented Reality 100%
• Compulsive Buying 100%
• Augmented Reality Applications 100%
• Instant Gratification 100%
• Interactivity 66%
• Impulse Buying Intention 66%
• Structured Questionnaire 33%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 33%
• User Experience 33%
• Online Survey 33%
• Application Developers 33%
• Valuable Insight 33%
• Emotional Response 33%
• Psychological Reactance 33%
• Shopping Experience 33%
• Buying Intention 33%
• Strong Form 33%
• Strong Product 33%
• Immersive Shopping 33%

Computer Science

• Augmented Reality 100%
• augmented reality application 50%
• Least Squares Method 25%
• Online Survey 25%
• User Experience 25%
• Application Developer 25%
• Varying Degree 25%

Psychology

• Interactivity 100%