Family communication and parental influence on children's brand attitudes

Yi Ching Hsieh; Hung Chang Chiu; Chia Chi Lin

doi:10.1016/j.jbusres.2006.09.016

Family communication and parental influence on children's brand attitudes

Yi Ching Hsieh, Hung Chang Chiu, Chia Chi Lin

資訊管理學系

研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

32 引文斯高帕斯（Scopus）

摘要

This study examines the degree family communication affects the transmission of brand attitudes from parents to children. The results indicate that mothers with concept-oriented and fathers with socio-oriented communication are more likely to influence their children's brand attitudes. The article considers the effects of gender. Comparing with those of fathers', mothers' brand attitudes relate more to both male and female children's brand attitudes.

原文	???core.languages.en_GB???
頁（從 - 到）	1079-1086
頁數	8
期刊	Journal of Business Research
卷	59
發行號	10-11
DOIs	https://doi.org/10.1016/j.jbusres.2006.09.016
出版狀態	已出版 - 10月 2006

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10.1016/j.jbusres.2006.09.016

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Family communication and parental influence on children's brand attitudes

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