@inproceedings{e60a04b7e0824ce89be34654ddc46f66,
title = "Exploring the adoption intentions through decomposed theory of planned behavior: An empirical study on mobile applications",
abstract = "Downloading or buying mobile applications are becoming increasingly popular activities, which would seem likely to affect the daily life of human beings. However, little empirical evidence about the factors which influence the downloading of mobile applications is available. This study examines the concepts of attitude, subjective norm and perceived behavior control with reference to the extended theory of planned behavior model to explain why people download mobile applications. We collected 320 valid questionnaires through Google Doc, and used a structural equation model to conduct the empirical study. The results indicated that attitude, subjective norm, and perceived behavior control have a significant effect on the downloading intention of mobile applications. However, the results show that compatibility and self-efficacy have no significant effect on the downloading behavior of mobile applications.",
author = "Cheng, {Min Jhih} and Tsai, {Her Her} and Hung, {Shiu Wan} and Chen, {Ping Wen}",
note = "Publisher Copyright: {\textcopyright} 2014 Portland International Conference on Management of Engineering and Technology.; Portland International Center for Management of Engineering and Technology, PICMET 2015 ; Conference date: 02-08-2015 Through 06-08-2015",
year = "2015",
month = sep,
day = "21",
doi = "10.1109/PICMET.2015.7273216",
language = "???core.languages.en_GB???",
series = "Portland International Conference on Management of Engineering and Technology",
publisher = "Portland State University",
pages = "1461--1466",
editor = "Daim, {Tugrul U.} and Kozanoglu, {Dilek Cetindamar} and Kocaoglu, {Dundar F.} and Anderson, {Timothy R.} and Gary Perman and Kiyoshi Niwa",
booktitle = "PICMET 2015 - Portland International Center for Management of Engineering and Technology",
}