Effects of push notifications on learner engagement in a mobile learning app

Xuan Lam Pham, Thi Huyen Nguyen, Wu Yuin Hwang, Gwo Dong Chen

研究成果: 書貢獻/報告類型會議論文篇章同行評審

24 引文 斯高帕斯(Scopus)

摘要

In this study, we evaluated the effect of push notifications on mobile app engagement. Over the duration of a month, we collected data from 12,071 online users of an English learning app named 'English Practice' which can be freely installed from the Google Play store. Four criteria of app engagement used by us were as follows: session count, session length, time consumption and retention. In addition, we examined the frequency of sending notifications, how to display notifications and the use of notifications on wearable devices. The results show that push notifications with regards to incoming messages can increase learner engagement most. On the other hand, abusing push notifications (e.g. if they are too frequent) result in the opposite effect. Based on the results, we suggest that educators or developers focus on an increased integration of social communication tools inside apps.

原文???core.languages.en_GB???
主出版物標題Proceedings - IEEE 16th International Conference on Advanced Learning Technologies, ICALT 2016
編輯J. Michael Spector, Chin-Chung Tsai, Ronghuai Huang, Paul Resta, Demetrios G Sampson, Kinshuk, Nian-Shing Chen
發行者Institute of Electrical and Electronics Engineers Inc.
頁面90-94
頁數5
ISBN(電子)9781467390415
DOIs
出版狀態已出版 - 28 11月 2016
事件16th IEEE International Conference on Advanced Learning Technologies, ICALT 2016 - Austin, United States
持續時間: 25 7月 201628 7月 2016

出版系列

名字Proceedings - IEEE 16th International Conference on Advanced Learning Technologies, ICALT 2016

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???event.eventtypes.event.conference???16th IEEE International Conference on Advanced Learning Technologies, ICALT 2016
國家/地區United States
城市Austin
期間25/07/1628/07/16

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