Effects of consumer perceptions on carbon-offset payment through mediating and moderating mechanisms

Bao Quoc Truong-Dinh, Tessa Tien Nguyen, Tzu Chang Forrest Cheng, Julian Ming Sung Cheng

研究成果: 雜誌貢獻期刊論文同行評審

4 引文 斯高帕斯(Scopus)

摘要

In this study, we propose a framework to explore the mechanism that drives consumers to make voluntary carbon-offset payments in aviation transportation. A sample of 404 responses is collected in Taiwan by applying a quota sampling method. The results reveal that perceived airlines’ altruistic motives and perceived social norms influence consumer propensity to pay for offsetting carbon emissions through the intervening role of trust in those airlines which adhere to this program and under the contingent role of consumers’ self-efficacy towards environmental issues. Perceived social norms and personal perception about the effectiveness of the carbon offset also impact consumer propensity directly. This research discusses the studied issue from a fresh point of altruism, in particular firms’ altruistic motives, while simultaneously bringing in the consumer standpoints of social norms and the perceived effectiveness of carbon-offset programs, thus contributing to pro-environmental consumption in support of carbon neutralization programs in air transportation.

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文章編號103584
期刊Transportation Research Part D: Transport and Environment
115
DOIs
出版狀態已出版 - 2月 2023

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