Consumer attitudes and interactive digital advertising

Julian Ming Sung Cheng; Charles Blankson; Edward Shih Tse Wang; Lily Shui Lien Chen

doi:10.2501/S0265048709200710

Consumer attitudes and interactive digital advertising

Julian Ming Sung Cheng, Charles Blankson, Edward Shih Tse Wang, Lily Shui Lien Chen

企業管理學系

研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

99 引文斯高帕斯（Scopus）

原文	???core.languages.en_GB???
頁（從 - 到）	501-525
頁數	25
期刊	International Journal of Advertising
卷	28
發行號	3
DOIs	https://doi.org/10.2501/S0265048709200710
出版狀態	已出版 - 2009

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10.2501/S0265048709200710

引用此

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author = "Cheng, {Julian Ming Sung} and Charles Blankson and Wang, {Edward Shih Tse} and Chen, {Lily Shui Lien}",

note = "Funding Information: The support of the National Science Council of Taiwan is gratefully acknowledged. The current research is part of the research project number NSC 96-2918-I-008-002.",

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AU - Blankson, Charles

AU - Wang, Edward Shih Tse

AU - Chen, Lily Shui Lien

N1 - Funding Information: The support of the National Science Council of Taiwan is gratefully acknowledged. The current research is part of the research project number NSC 96-2918-I-008-002.

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SN - 0265-0487

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JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 3

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