An investigation of the bridging interface strategies used by Chinese MNE when undertaking FDI to Taiwan

Yi Chi Hsiao, Hsueh Liang Wu, Chun Ping Yeh

研究成果: 雜誌貢獻期刊論文同行評審

1 引文 斯高帕斯(Scopus)

摘要

Much research looks at the liabilities of foreignness MNEs may experience once they have entered a market, ex-post. Fewer studies, however, look ex-ante at how MNEs deal with market entry approval processes prior to FDI. We explore how Chinese MNEs use service agents when entering the Taiwanese market to create appropriate ‘bridging interface strategies’ that deal with the economic and social fit issues of their FDI projects. Such strategies, if undertaken judiciously, may potentially reduce project approval times for FDI projects. We draw from the theoretical lenses of discriminating alignment and status similarity applied to a unique sample of 415 Chinese MNE FDI project applications. We find that Chinese MNEs are able to strategically build economic and social-fit bridging interfaces to enter Taiwan, a country with a complex geopolitical relationship to China, if they use the correct strategies.

原文???core.languages.en_GB???
頁(從 - 到)1485-1512
頁數28
期刊Asian Business and Management
22
發行號4
DOIs
出版狀態已出版 - 9月 2023

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