跳至主導覽
跳至搜尋
跳過主要內容
國立中央大學 首頁
說明與常見問題
English
中文
首頁
人才檔案
研究單位
研究計畫
研究成果
資料集
榮譽/獲獎
學術活動
新聞/媒體
影響
按專業知識、姓名或所屬機構搜尋
An effectiveness evaluation model for the web-based marketing of the airline industry
Wen Hsien Tsai
, Wen Chin Chou,
Jun Der Leu
企業管理學系
研究成果
:
雜誌貢獻
›
期刊論文
›
同行評審
73
引文 斯高帕斯（Scopus）
總覽
指紋
指紋
深入研究「An effectiveness evaluation model for the web-based marketing of the airline industry」主題。共同形成了獨特的指紋。
排序方式
重量
按字母排序
Keyphrases
Air Transportation
66%
Airline Industry
100%
Airline Website
33%
Airlines
66%
Analytic Network Process
33%
Decision Assessment
33%
Decision-making Trial
33%
Effectiveness Evaluation Model
100%
Enterprise Resources
33%
Evaluation Laboratory
33%
Information Technology Platform
33%
Laboratory Methods
33%
Managerial Action
33%
Marketing Mix
33%
Marketing Potential
33%
New Customers
33%
Online Marketing
33%
Operation Mechanism
33%
Taiwan
33%
Taiwanese
33%
Transportation Company
33%
Transportation Industry
33%
VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR)
33%
Web-based
100%
Website Effectiveness
33%
Website Quality
33%
Computer Science
Decision-Making
100%
Evaluation Models
100%
Information Technology
100%
Integrated Model
100%
Process Network
100%
Technology Platform
100%
Variance Analysis
100%
Economics, Econometrics and Finance
AHP Approach
25%
Air Transportation Industry
25%
Airline
100%
Industry
100%
Marketing Management
25%
Model Evaluation
100%
Earth and Planetary Sciences
Air Transportation
100%
Airline Industry
100%
Decision Making
50%
Information Technology
50%
Taiwan
50%
Social Sciences
Air Transportation Industry
25%
Airline
100%
Decision Making
25%
Information Technology
25%
Model Evaluation
100%
Transport
25%
Variance Analysis
25%