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An effectiveness evaluation model for the web-based marketing of the airline industry
Wen Hsien Tsai
, Wen Chin Chou,
Jun Der Leu
企業管理學系
研究成果
:
雜誌貢獻
›
期刊論文
›
同行評審
73
引文 斯高帕斯(Scopus)
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Keyphrases
Web-based
100%
Airline Industry
100%
Effectiveness Evaluation Model
100%
Airlines
66%
Air Transportation
66%
Taiwan
33%
Taiwanese
33%
Operation Mechanism
33%
Evaluation Laboratory
33%
Analytic Network Process
33%
Laboratory Methods
33%
Decision Assessment
33%
Decision-making Trial
33%
Online Marketing
33%
VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR)
33%
Transportation Company
33%
New Customers
33%
Marketing Potential
33%
Transportation Industry
33%
Website Quality
33%
Airline Website
33%
Marketing Mix
33%
Managerial Action
33%
Website Effectiveness
33%
Enterprise Resources
33%
Information Technology Platform
33%
Computer Science
Decision-Making
100%
Integrated Model
100%
Variance Analysis
100%
Evaluation Models
100%
Process Network
100%
Technology Platform
100%
Information Technology
100%
Economics, Econometrics and Finance
Industry
100%
Airline
100%
Model Evaluation
100%
Marketing Management
25%
AHP Approach
25%
Air Transportation Industry
25%
Earth and Planetary Sciences
Airline Industry
100%
Air Transportation
100%
Taiwan
50%
Decision Making
50%
Information Technology
50%
Social Sciences
Airline
100%
Model Evaluation
100%
Transport
25%
Variance Analysis
25%
Air Transportation Industry
25%
Information Technology
25%
Decision Making
25%