An effective algorithm for interest aware opportunistic advertising by mining social and consuming information

Chia Yu Lin, Zhi Feng Jiang, Li Chun Wang, Bao Shuh Paul Lin

研究成果: 雜誌貢獻會議論文同行評審

3 引文 斯高帕斯(Scopus)

摘要

Advertisements and coupon forwarding among mobile devices and social platforms become significant in recent years. However, when users are in the crowded places where the network connection is unstable such as shopping malls, forwarding of advertisements to target users in limited time is challenge. Thus, we propose an interest-aware opportunistic advertising by mining social and consuming information system (ISC) and algorithm. In ISC system, we combine social relationship and consuming information to find out the consumers who have similar interest. ISC algorithm adopts the result of ISC system to reduce the delay of broadcasting advertisement and increase the advertisement effect. We also implement and evaluate the performance of ISC system and algorithm on mobile devices and the ONE simulator. Our experiment results show that ISC algorithm is cost effective and intensively magnify the advertising effeteness with many customers under uncertain network and time-limited environments.

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文章編號7022816
期刊IEEE Vehicular Technology Conference
2015-January
發行號January
DOIs
出版狀態已出版 - 2014
事件2014 79th IEEE Vehicular Technology Conference, VTC 2014-Spring - Seoul, Korea, Republic of
持續時間: 18 5月 201421 5月 2014

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