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An analysis of operating strategy for a video live streaming platform: advertisement, advertorial, and donation
Jhih Hua Jhang-Li
, Jyh Hwa Liou
資訊管理學系
研究成果
:
雜誌貢獻
›
期刊論文
›
同行評審
5
引文 斯高帕斯(Scopus)
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Keyphrases
Streamer
100%
Live Streaming
100%
Operational Strategy
100%
Live Streaming Platform
100%
Streaming Platforms
28%
Reward System
28%
Subscription
28%
Platform Providers
28%
Commission Fee
28%
Business Model
14%
Market Share
14%
Revenue Sharing
14%
Levy
14%
Payoff
14%
Incentive Alignment
14%
Influencer Marketing
14%
COVID-19 Influence
14%
Marketing Skills
14%
Load Sharing Ratio
14%
Social Sciences
Advertising
100%
Live Streaming
100%
Business Model
33%
Incentive
33%
Sales
33%
COVID-19
33%
Market Share
33%
Influencer Marketing
33%
Economics, Econometrics and Finance
Incentives
100%
Market Share
100%
Business Model
100%
Computer Science
Live Streaming
100%
Business Models
33%
Streaming Service
33%