Advertising strategies for peer-supported content services

Yung Ming Li, Hsu Chia Chang, Jhih Hua Jhang-Li

研究成果: 書貢獻/報告類型會議論文篇章同行評審

摘要

In this research, we analyze advertising strategies adopted by the platform offering peer-supported services and pricing decisions made by the platform offering firm-supported services. The firm-supported service means the traditional online service, whereas the peer-supported service is a novel business model of offering digital goods and services that partly or completely relies on self-organizing communities of individuals who aggregate together to produce a shared outcome. We develop an analytical model in which two service providers implement different business models and further consider whether the peer-supported service should introduce other upstream firms' content to enhance its service quality.

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主出版物標題Proceedings of the 11th International Conference on Electronic Commerce, ICEC 2009
頁面370-373
頁數4
DOIs
出版狀態已出版 - 2009
事件11th International Conference on Electronic Commerce, ICEC 2009 - Taipei, Taiwan
持續時間: 12 8月 200915 8月 2009

出版系列

名字ACM International Conference Proceeding Series

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???event.eventtypes.event.conference???11th International Conference on Electronic Commerce, ICEC 2009
國家/地區Taiwan
城市Taipei
期間12/08/0915/08/09

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