A study of virtual product presentation with whiteboard and its effect on users perception

Wu Yuin Hwang, Siao Han Syu, Jung Lung Hsu, Chio Tan Kuo

研究成果: 書貢獻/報告類型會議論文篇章同行評審

摘要

In this paper, one innovative VPPW (Virtual Product Presentation with Whiteboard) system is proposed. The system provides multi-presentation virtual products and high level of interactivity on products to let users explore products online. In addition, semi-translucent multimedia whiteboards were provided in which users could study products information and explore 3D product simultaneously. By investigating the effect of consumers' attitude toward product, shopping enjoyment and purchase intention, this paper contributes to better understand how different level of interactivity influence consumer online shopping behavior.

原文???core.languages.en_GB???
主出版物標題Learning by Playing
主出版物子標題Game-based Education System Design and Development - 4th International Conference on E-Learning and Games, Edutainment 2009, Proceedings
頁面435-443
頁數9
DOIs
出版狀態已出版 - 2009
事件4th International Conference on E-Learning and Games, Edutainment 2009 - Banff, AB, Canada
持續時間: 9 8月 200911 8月 2009

出版系列

名字Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
5670 LNCS
ISSN(列印)0302-9743
ISSN(電子)1611-3349

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???event.eventtypes.event.conference???4th International Conference on E-Learning and Games, Edutainment 2009
國家/地區Canada
城市Banff, AB
期間9/08/0911/08/09

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