A Stage Model of International Brand Development: The perspectives of manufacturers from two newly industrialized economies - South Korea and Taiwan

Julian Ming Sung Cheng, Charles Blankson, Paul C.S. Wu, Somy S.M. Chen

研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

44 引文 斯高帕斯（Scopus）

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Keyphrases

Social Sciences

Economics, Econometrics and Finance