A novel application of electronic paper in mobile advertising service

Li Der Chou; David Chunhu Li; Wei Sheng Chen

doi:10.1109/CSE.2011.62

A novel application of electronic paper in mobile advertising service

Li Der Chou, David Chunhu Li, Wei Sheng Chen

資訊工程學系

研究成果: 書貢獻/報告類型 › 會議論文篇章 › 同行評審

2 引文斯高帕斯（Scopus）

摘要

Electronic Paper (E-paper) is a new promising display technology which attracted great attentions in industry and academia recently. Existing mobile ad devices have disadvantages such as inflexibility of updating ad contents and timely reacting to different consumers and areas. In this paper, a novel application of Electronic Paper in mobile advertising service is studied. We modified the off-the-shelf E-paper product and implemented it as a region perception mobile ad device. Our inventive E-paper based display device can be embedded in peoples' bag and is capable of adaptively display different ads in different regions. The people can wear our new E-paper based mobile advertising device and walk to display customized advertisements in various areas. We evaluated our new novel mobile advertising device and the experimental result demonstrated our ad device can significantly improve the efficiency of mobile advertising service.

原文	???core.languages.en_GB???
主出版物標題	Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp.on Pervasive Systems, Algorithms, and Networks, I-SPAN 2011 and 10th IEEE Int. Conf. IUCC 2011
頁面	308-311
頁數	4
DOIs	https://doi.org/10.1109/CSE.2011.62
出版狀態	已出版 - 2011
事件	14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011, the 11th International Symposium on Pervasive Systems, Algorithms, and Networks, I-SPAN 2011, and the 10th IEEE Int. Conf. on Ubiquitous Computing and Communications, IUCC 2011 - Dalian, Liaoning, China 持續時間: 24 8月 2011 → 26 8月 2011

出版系列

名字	Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp. on Pervasive Systems, Algorithms, and Networks, I-SPA 2011 and 10th IEEE Int. Conf. on IUCC 2011

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???event.eventtypes.event.conference???	14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011, the 11th International Symposium on Pervasive Systems, Algorithms, and Networks, I-SPAN 2011, and the 10th IEEE Int. Conf. on Ubiquitous Computing and Communications, IUCC 2011
國家/地區	China
城市	Dalian, Liaoning
期間	24/08/11 → 26/08/11

存取文件

10.1109/CSE.2011.62

引用此

Chou, L. D., Li, D. C., & Chen, W. S. (2011). A novel application of electronic paper in mobile advertising service. 於 Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp.on Pervasive Systems, Algorithms, and Networks, I-SPAN 2011 and 10th IEEE Int. Conf. IUCC 2011 (頁 308-311). 文章 6062891 (Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp. on Pervasive Systems, Algorithms, and Networks, I-SPA 2011 and 10th IEEE Int. Conf. on IUCC 2011). https://doi.org/10.1109/CSE.2011.62

Chou, Li Der ; Li, David Chunhu ; Chen, Wei Sheng. / A novel application of electronic paper in mobile advertising service. Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp.on Pervasive Systems, Algorithms, and Networks, I-SPAN 2011 and 10th IEEE Int. Conf. IUCC 2011. 2011. 頁 308-311 (Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp. on Pervasive Systems, Algorithms, and Networks, I-SPA 2011 and 10th IEEE Int. Conf. on IUCC 2011).

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title = "A novel application of electronic paper in mobile advertising service",

abstract = "Electronic Paper (E-paper) is a new promising display technology which attracted great attentions in industry and academia recently. Existing mobile ad devices have disadvantages such as inflexibility of updating ad contents and timely reacting to different consumers and areas. In this paper, a novel application of Electronic Paper in mobile advertising service is studied. We modified the off-the-shelf E-paper product and implemented it as a region perception mobile ad device. Our inventive E-paper based display device can be embedded in peoples' bag and is capable of adaptively display different ads in different regions. The people can wear our new E-paper based mobile advertising device and walk to display customized advertisements in various areas. We evaluated our new novel mobile advertising device and the experimental result demonstrated our ad device can significantly improve the efficiency of mobile advertising service.",

keywords = "advertising, application, electronic paper, mobile, region perception",

author = "Chou, {Li Der} and Li, {David Chunhu} and Chen, {Wei Sheng}",

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booktitle = "Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp.on Pervasive Systems, Algorithms, and Networks, I-SPAN 2011 and 10th IEEE Int. Conf. IUCC 2011",

note = "14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011, the 11th International Symposium on Pervasive Systems, Algorithms, and Networks, I-SPAN 2011, and the 10th IEEE Int. Conf. on Ubiquitous Computing and Communications, IUCC 2011 ; Conference date: 24-08-2011 Through 26-08-2011",

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Chou, LD, Li, DC & Chen, WS 2011, A novel application of electronic paper in mobile advertising service. 於 Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp.on Pervasive Systems, Algorithms, and Networks, I-SPAN 2011 and 10th IEEE Int. Conf. IUCC 2011., 6062891, Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp. on Pervasive Systems, Algorithms, and Networks, I-SPA 2011 and 10th IEEE Int. Conf. on IUCC 2011, 頁 308-311, 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011, the 11th International Symposium on Pervasive Systems, Algorithms, and Networks, I-SPAN 2011, and the 10th IEEE Int. Conf. on Ubiquitous Computing and Communications, IUCC 2011, Dalian, Liaoning, China, 24/08/11. https://doi.org/10.1109/CSE.2011.62

A novel application of electronic paper in mobile advertising service. / Chou, Li Der; Li, David Chunhu; Chen, Wei Sheng.
Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp.on Pervasive Systems, Algorithms, and Networks, I-SPAN 2011 and 10th IEEE Int. Conf. IUCC 2011. 2011. p. 308-311 6062891 (Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp. on Pervasive Systems, Algorithms, and Networks, I-SPA 2011 and 10th IEEE Int. Conf. on IUCC 2011).

研究成果: 書貢獻/報告類型 › 會議論文篇章 › 同行評審

TY - GEN

T1 - A novel application of electronic paper in mobile advertising service

AU - Chou, Li Der

AU - Li, David Chunhu

AU - Chen, Wei Sheng

PY - 2011

Y1 - 2011

N2 - Electronic Paper (E-paper) is a new promising display technology which attracted great attentions in industry and academia recently. Existing mobile ad devices have disadvantages such as inflexibility of updating ad contents and timely reacting to different consumers and areas. In this paper, a novel application of Electronic Paper in mobile advertising service is studied. We modified the off-the-shelf E-paper product and implemented it as a region perception mobile ad device. Our inventive E-paper based display device can be embedded in peoples' bag and is capable of adaptively display different ads in different regions. The people can wear our new E-paper based mobile advertising device and walk to display customized advertisements in various areas. We evaluated our new novel mobile advertising device and the experimental result demonstrated our ad device can significantly improve the efficiency of mobile advertising service.

AB - Electronic Paper (E-paper) is a new promising display technology which attracted great attentions in industry and academia recently. Existing mobile ad devices have disadvantages such as inflexibility of updating ad contents and timely reacting to different consumers and areas. In this paper, a novel application of Electronic Paper in mobile advertising service is studied. We modified the off-the-shelf E-paper product and implemented it as a region perception mobile ad device. Our inventive E-paper based display device can be embedded in peoples' bag and is capable of adaptively display different ads in different regions. The people can wear our new E-paper based mobile advertising device and walk to display customized advertisements in various areas. We evaluated our new novel mobile advertising device and the experimental result demonstrated our ad device can significantly improve the efficiency of mobile advertising service.

KW - advertising

KW - application

KW - electronic paper

KW - mobile

KW - region perception

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U2 - 10.1109/CSE.2011.62

DO - 10.1109/CSE.2011.62

M3 - 會議論文篇章

AN - SCOPUS:81455135990

SN - 9780769544779

T3 - Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp. on Pervasive Systems, Algorithms, and Networks, I-SPA 2011 and 10th IEEE Int. Conf. on IUCC 2011

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EP - 311

BT - Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp.on Pervasive Systems, Algorithms, and Networks, I-SPAN 2011 and 10th IEEE Int. Conf. IUCC 2011

T2 - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011, the 11th International Symposium on Pervasive Systems, Algorithms, and Networks, I-SPAN 2011, and the 10th IEEE Int. Conf. on Ubiquitous Computing and Communications, IUCC 2011

Y2 - 24 August 2011 through 26 August 2011

ER -

Chou LD, Li DC, Chen WS. A novel application of electronic paper in mobile advertising service. 於 Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp.on Pervasive Systems, Algorithms, and Networks, I-SPAN 2011 and 10th IEEE Int. Conf. IUCC 2011. 2011. p. 308-311. 6062891. (Proc. - 14th IEEE Int. Conf. on Computational Science and Engineering, CSE 2011 and 11th Int. Symp. on Pervasive Systems, Algorithms, and Networks, I-SPA 2011 and 10th IEEE Int. Conf. on IUCC 2011). doi: 10.1109/CSE.2011.62

A novel application of electronic paper in mobile advertising service

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