A Mathematical Programming Approach to Brand Efficiency of Smartphones in the US Market

Shiu Wan Hung, Han Chung Chou, Wen Min Lu, Shi Xiao Wang

研究成果: 雜誌貢獻期刊論文同行評審

摘要

This study applied mathematical programming approach to investigate the brand efficiency of smartphone brands by collecting data of 2013-2015 from Consumer Report. The brand efficiency was completed by employing the slack-based measure in data envelopment analysis. The degree of inefficiency of each brand was evaluated, and each brand's metatechnology ratio was calculated using the metafrontier concept. The results revealed that the sampled smartphone brands reach the highest average brand efficiency in 2013, where Apple exhibited the highest brand efficiency among the sampled brands. The high brand efficiency in 2013 was attributed to the small number of product types at beginning of the growth period of smartphones. Finally, this study examined the efficiency of smartphone brands among four major telecommunications operators in the United States. It was found that Apple demonstrated the highest efficiency with all four operators, while no significant difference was noted among operators and smartphone brands.

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文章編號6386370
期刊Mathematical Problems in Engineering
2017
DOIs
出版狀態已出版 - 2017

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