A gap analysis model for improving airport service quality

Wen Hsien Tsai, Wei Hsu, Wen Chin Chou

研究成果: 雜誌貢獻期刊論文同行評審

109 引文 斯高帕斯(Scopus)

摘要

Due to the increasing importance of customer orientation to a competitive advantage, airport managers emphasise passengers' perceptions and expectations of airport services quality. This paper aims to develop a multi-criteria evaluation model to evaluate the gap between passengers' perceptions (perceived service quality) and their expectations (expected service quality), and to diagnose managerial strategies of gap reduction within the airport passenger service context. This multi-criteria evaluation model is combined with the analytic hierarchy process method, the VIKOR (VIsekriterijumska optimizacija i KOmpromisno Resenje in Serbian, which means Multicriteria Optimization and Compromise Solution) method, and the importance- performance analysis (IPA) technique. The multi-criteria model can not only overcome the weaknesses of traditional IPA, it can also consider passenger preferences and satisfaction simultaneously to analyse managerial strategies for reducing the customer gap, thus improving service quality and meeting passengers' expectations. This paper also provides an empirical case study of passenger services at Taoyuan International Airport in Taiwan, demonstrating the suitability and effectiveness of the multi-criteria evaluation model.

原文???core.languages.en_GB???
頁(從 - 到)1025-1040
頁數16
期刊Total Quality Management and Business Excellence
22
發行號10
DOIs
出版狀態已出版 - 10月 2011

指紋

深入研究「A gap analysis model for improving airport service quality」主題。共同形成了獨特的指紋。

引用此