A Cross-National Study of Retail Bank Selection in Industrialized, Newly Industrialized and Liberalized Developing Economies

Charles Blankson, Julian Ming Sung Cheng

研究成果: 書貢獻/報告類型篇章同行評審

摘要

In view of the well documented activities and interest in cross-national marketing studies (e.g., Singhapakdi et al, 1999; Kilbourne et al, 2004; Lee et al, 2005) and the fact that consumers’ buying behavior for financial services offerings and selection of retail banks has long intrigued the minds of marketing scholars and practitioners (see Tengel, 1995; Mathews, 1997; Babakus, Sevgin and Yavas, 2004), it is surprising to find that cross-national empirical studies aimed at providing insights into consumers’ selection of retail banks in the context of an industrialized (e.g., USA), a newly-industrialized (e.g., Taiwan) and a liberalized developing country (e.g., Ghana) has received meager attention.

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主出版物標題Developments in Marketing Science
主出版物子標題Proceedings of the Academy of Marketing Science
發行者Springer Nature
頁面241
頁數1
DOIs
出版狀態已出版 - 2015

出版系列

名字Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN(列印)2363-6165
ISSN(電子)2363-6173

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