This research proposal aims to investigate the insights of cultural differences on O2Ocommerce. The first objective of this research proposal is to conduct text mining on theO2O-related messages collected from the major microblogging platforms in differentcountries. This research proposal can show O2O companies how to extract business value andevaluate customer responses across cultures through mining microblogging data. The secondobjective of this research proposal is to understand public opinions toward O2O commercethrough sentiment analysis on microblogging data collected from different countries. Finally,the results of social media mining and sentiment analysis will be compared between differentcountries by visual analytics to see the cross-cultural differences on O2O commerce. Basedon visual comparison results in this research, we can provide recommendations to help O2Oenterprises tailor their social network marketing strategy across cultures.