鄭 明松

研究成果

每年研究成果 2005 2007 2009 2012 2018 2022 2023 2023

• 56 期刊論文
• 4 篇章

每年研究成果

每年研究成果

搜尋結果

• 2023

  Effects of consumer perceptions on carbon-offset payment through mediating and moderating mechanisms

  Truong-Dinh, B. Q., Nguyen, T. T., Cheng, T. C. F. & Cheng, J. M. S., 2月 2023, 於: Transportation Research Part D: Transport and Environment. 115, 103584.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Carbon 100%
  • Consumer Perceptions 89%
  • norm 67%
  • Payment 66%
  • Social Norms 60%

• Red matte and glossy blue: how color and reflectance drive consumer indulgence

  Khalil, S., Chatterjee, P. & Cheng, J. M. S., 17 1月 2023, 於: European Journal of Marketing. 57, 2, p. 426-452 27 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Arousal 100%
  • Serials 96%
  • Reward 86%
  • Marketing 82%
  • Retail 50%
  1 引文 斯高帕斯（Scopus）

• The subsequent effects of negative emotions: from brand hate to anti-brand consumption behavior under moderating mechanisms

  Rahimah, A., Dang, H. P., Nguyen, T. T., Cheng, J. M. S. & Kusumawati, A., 3 4月 2023, 於: Journal of Product & Brand Management. 32, 4, p. 618-631 14 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Negative Emotions 100%
  • Consumption Behavior 92%
  • Economic and social effects 57%
  • Shopping centers 54%
  • Lenses 43%
  3 引文 斯高帕斯（Scopus）
• 2022

  Customer engagement in the context of retail mobile apps: A contingency model integrating spatial presence experience and its drivers

  Ho, X. H., Nguyen, D. P., Cheng, J. M. S. & Le, A. N. H., 5月 2022, 於: Journal of Retailing and Consumer Services. 66, 102950.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Contingency Model 100%
  • Interactivity 93%
  • Customer Engagement 93%
  • Retail 86%
  • Apps 84%
  8 引文 斯高帕斯（Scopus）

• Dataset for cognition processes, motivations, spatial presence experience, and customer engagement in retail mobile apps

  Le, A. N. H., Ho, H. X., Nguyen, D. P. & Cheng, J. M. S., 6月 2022, 於: Data in Brief. 42, 108198.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  開啟存取

  • Customer Engagement 100%
  • Retail 92%
  • Apps 91%
  • Cognition 79%
  • Contingency Model 30%
  1 引文 斯高帕斯（Scopus）

• Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing: self-control as a moderator

  Lin, M. Y. C., Do, B. R., Nguyen, T. T. & Cheng, J. M. S., 10 5月 2022, 於: Journal of Research in Interactive Marketing. 16, 2, p. 310-327 18 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Personal Innovativeness 100%
  • Self-control 85%
  • Privacy Concerns 84%
  • Disclosure 79%
  • Perceived Value 72%
  7 引文 斯高帕斯（Scopus）

• Proximity marketing and Bluetooth beacon technology: A dynamic mechanism leading to relationship program receptiveness

  Lin, M. Y. C., Nguyen, T. T., Cheng, E. Y. L., Le, A. N. H. & Cheng, J. M. S., 3月 2022, 於: Journal of Business Research. 141, p. 151-162 12 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Bluetooth 100%
  • Privacy Concerns 75%
  • Proximity 61%
  • Marketing 60%
  • Social Presence 58%
  3 引文 斯高帕斯（Scopus）
• 2021

  Enhancing sustainable supply chain management performance through alliance portfolio diversity: the mediating effect of sustainability collaboration

  Le, A. N. H., Nguyen, T. T. & Cheng, J. M. S., 22 10月 2021, 於: International Journal of Operations and Production Management. 41, 10, p. 1593-1614 22 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Alliance Portfolios 100%
  • Supply chain management 86%
  • Sustainability 72%
  • Management Performance 70%
  • Mediating Effect 66%
  10 引文 斯高帕斯（Scopus）

• What makes consumers willing to pay for carbon taxes–A view of terror management theory

  Dang, H. P., Rahimah, A., Lin, J. Y. C., Truong-Dinh, B. Q., Glebanov, P. D., Raza, S. H., Li, N. R. & Cheng, J. MS., 10月 2021, 於: Sustainable Production and Consumption. 28, p. 1192-1203 12 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • willingness to pay 100%
  • Carbon 64%
  • carbon emission 56%
  • carbon 48%
  • sustainable consumption 41%
  6 引文 斯高帕斯（Scopus）
• 2020

  The terror of death and consumers’ sustainability attitudes

  Rahimah, A., Khalil, S., Dang, H. P. & Ming-Sung Cheng, J., 11月 2020, 於: Journal of Retailing and Consumer Services. 57, 102196.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Terror 100%
  • Materialism 91%
  • Sustainability 76%
  • Religiosity 45%
  • Mortality Salience 40%
  16 引文 斯高帕斯（Scopus）
• 2019

  Heterogeneity in a dual personal values–dual purchase consequences–green consumption commitment framework

  Le, A. N. H., Tran, M. D., Nguyen, D. P. & Cheng, J. M. S., 28 3月 2019, 於: Asia Pacific Journal of Marketing and Logistics. 31, 2, p. 480-498 19 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Purchase 100%
  • Unobserved Heterogeneity 78%
  • Personal Values 51%
  • Least Squares 41%
  • Consumer Attitudes 38%
  23 引文 斯高帕斯（Scopus）
• 2018

  A meta-analytic review of influence strategies in marketing channel relationships

  Johnston, W. J., Le, A. N. H. & Cheng, J. M. S., 1 7月 2018, 於: Journal of the Academy of Marketing Science. 46, 4, p. 674-702 29 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Channel Relationships 100%
  • Influence Strategies 94%
  • Marketing Channels 83%
  • Acceptability 39%
  • Contingency Factors 23%
  32 引文 斯高帕斯（Scopus）

• Behavioral implications of international social media advertising: An investigation of intervening and contingency factors

  Johnston, W. J., Khalil, S., Le, A. N. H. & Cheng, J. M. S., 2018, 於: Journal of International Marketing. 26, 2, p. 43-61 19 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Contingency Factors 100%
  • Social Media 64%
  • Credibility 10%
  • Moderating Effect 9%
  • Behavioral Response 6%
  37 引文 斯高帕斯（Scopus）

• fMRI neuromarketing and consumer learning theory: Word-of-mouth effectiveness after product harm crisis

  Hsu, M. Y. T. & Cheng, J. M. S., 20 2月 2018, 於: European Journal of Marketing. 52, 1-2, p. 199-223 25 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Product-harm Crises 100%
  • Neuromarketing 95%
  • Consumer Learning 95%
  • Functional Magnetic Resonance Imaging 82%
  • Learning Theory 77%
  25 引文 斯高帕斯（Scopus）

• Forces affecting perception of product comments on social-WOM: An interactive, relational communication perspective

  Le, A. N. H., Do, B. R., Azizah, N., Dang, R. H. P. & Cheng, J. M. S., 1 7月 2018, 於: Journal of Consumer Behaviour. 17, 4, p. 393-406 14 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Social Media 100%
  • Uncertainty 74%
  • Information Theory 60%
  • communication 42%
  • Electronic Data Processing 41%
  2 引文 斯高帕斯（Scopus）

• The exercise of power sources in distribution channels: A synthesis study

  Le, A. N. H., Cheng, J. M. S. & Tran, M. D., 2018, 於: Journal of Empirical Generalisations in Marketing Science. 18, 1, p. 1-11 11 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Distribution Channels 100%
  • Exercise 73%
  • Channel Power 47%
  • Reward 30%
  • Channel Relations 28%
  1 引文 斯高帕斯（Scopus）

• Understanding green purchase behavior through death anxiety and individual social responsibility: Mastery as a moderator

  Rahimah, A., Khalil, S., Cheng, J. M. S., Tran, M. D. & Panwar, V., 1 9月 2018, 於: Journal of Consumer Behaviour. 17, 5, p. 477-490 14 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Social Responsibility 100%
  • social responsibility 89%
  • moderator 81%
  • purchase 77%
  • death 61%
  46 引文 斯高帕斯（Scopus）
• 2014

  Corporate rebranding and brand preference: Brand name attitude and product expertise as moderators

  Nhat Hanh Le, A., Ming Sung Cheng, J., Kuntjara, H. & Ting-Jun Lin, C., 2 9月 2014, 於: Asia Pacific Journal of Marketing and Logistics. 26, 4, p. 602-620 19 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Product Expertise 100%
  • Rebranding 82%
  • Brand Names 81%
  • Brand Preference 76%
  • Moderator 54%
  4 引文 斯高帕斯（Scopus）

• Social media advertising value: The case of transitional economies in Southeast Asia

  Dao, W. V. T., Le, A. N. H., Cheng, J. M. S. & Chen, D. C., 2014, 於: International Journal of Advertising. 33, 2

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  111 引文 斯高帕斯（Scopus）

• The performance implications of power-trust relationship: The moderating role of commitment in the supplier-retailer relationship

  Jain, M., Khalil, S., Johnston, W. J. & Cheng, J. M. S., 2月 2014, 於: Industrial Marketing Management. 43, 2, p. 312-321 10 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Retailers 100%
  • Suppliers 86%
  • Affective Commitment 78%
  • Calculative Commitment 74%
  • Channel Relationships 66%
  86 引文 斯高帕斯（Scopus）
• 2013

  Distribution Channel Relational Cohesion Exchange Model: A Small-to-Medium Enterprise Manufacturer's Perspective

  Chinomona, R. & Ming-Sung Cheng, J., 4月 2013, 於: Journal of Small Business Management. 51, 2, p. 256-275 20 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Small and Medium-sized Enterprises (SMEs) 100%
  • Distribution Channels 69%
  • Cohesion 67%
  • Relationship Commitment 42%
  • Mediator 32%
  12 引文 斯高帕斯（Scopus）

• Franchisee Role Perceptions and Expectations: A Study in Taiwanese Franchise Industry

  Paswan, A. & Cheng, J. M. S., 4月 2013, 於: Journal of Marketing Channels. 20, 1-2, p. 169-184 16 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Role Perceptions 100%
  • Franchisee 81%
  • Franchise 72%
  • Franchisor 46%
  • Market Value 27%
  2 引文 斯高帕斯（Scopus）
• 2012

  Brand extension: Using parent brand personality as leverage

  Nhat Hanh le, A., Ming Sung Cheng, J., Hua Lee, Y. & Jain, M., 31 8月 2012, 於: Asia Pacific Journal of Marketing and Logistics. 24, 4, p. 599-618 20 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Brand Extensions 100%
  • Brand Personality 96%
  • Leverage 61%
  • Interaction Effects 29%
  • Predictors 20%
  7 引文 斯高帕斯（Scopus）

• Determinants of joint action in international channels of distribution: The moderating role of psychic distance

  Johnston, W. J., Khalil, S., Jain, M. & Cheng, J. M. S., 2012, 於: Journal of International Marketing. 20, 3, p. 34-49 16 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Psychic Distance 100%
  • Channels of Distribution 90%
  • Cross-border 28%
  • Buyers 23%
  • Mediator 20%
  57 引文 斯高帕斯（Scopus）

• How global companies communicate in host country: a glocalization strategy in web space

  Sutikno, B. & Cheng, J. M. S., 2月 2012, 於: Asian Journal of Communication. 22, 1, p. 58-77 20 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • glocalization 100%
  • World Wide Web 68%
  • Websites 59%
  • Industry 30%
  • collectivism 20%
  7 引文 斯高帕斯（Scopus）

• Social media usage and work values: The example of Facebook in Taiwan

  Lin, J. Y. C., Le, A. N. H., Khalil, S. & Cheng, J. M. S., 2012, 於: Social Behavior and Personality. 40, 2, p. 195-200 6 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Social Media 100%
  • Social Work 92%
  • Taiwan 79%
  • facebook 75%
  • social media 63%
  10 引文 斯高帕斯（Scopus）

• The glocalisation of channels of distribution: A case study

  Jain, M., Khalil, S., Le, A. N. H. & Cheng, J. M. S., 3月 2012, 於: Management Decision. 50, 3, p. 521-538 18 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Glocalization 100%
  • Channels of Distribution 86%
  • Channel Strategy 20%
  • Distribution Strategy 9%
  • In-depth Interviews 6%
  10 引文 斯高帕斯（Scopus）

• The mobility value of internet services in a wireless city: The case of Taipei, Taiwan

  Le, A. N. H., Wang, M. C. H., Cheng, J. M. S. & Huang, S. C. F., 6月 2012, 於: Asian Journal of Technology Innovation. 20, 1, p. 51-65 15 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Internet Services 100%
  • Wi-Fi 65%
  • Taiwan 63%
  • Internet 55%
  • Traits 20%
  1 引文 斯高帕斯（Scopus）

• The purchasing impact of fan identification and sports sponsorship

  Wang, M. C. H., Jain, M., Cheng, J. M. S. & Aung, G. K. M., 7月 2012, 於: Marketing Intelligence and Planning. 30, 5, p. 553-566 14 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Sport Sponsorship 100%
  • Purchasing 54%
  • Sponsor 53%
  • Sponsoring 42%
  • Purchase Intention 32%
  32 引文 斯高帕斯（Scopus）
• 2011

  The determinants of the sports team sponsor's brand equity: A cross-country comparison in Asia

  Wang, M. C. H., Cheng, J. M. S., Purwanto, B. M. & Erimurti, K., 2011, 於: International Journal of Market Research. 53, 6, p. 7 1 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  25 引文 斯高帕斯（Scopus）

• The Determinants of the Sports Team Sponsor's Brand Equity: A Cross-Country Comparison in Asia

  Wang, M. C. H., Cheng, J. M. S., Purwanto, B. M. & Erimurti, K., 1 11月 2011, 於: International Journal of Market Research. 53, 6, p. 811-829 19 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Cross-country Comparison 100%
  • Brand Equity 82%
  • Sponsor 79%
  • Sports 69%
  • Team Identification 44%
  3 引文 斯高帕斯（Scopus）

• The influence of the provision of online channel functions on exporting channel performance: The moderating effect of international experience

  Wang, M. C. H., Khalil, S., Blankson, C. & Cheng, J. M. S., 4月 2011, 於: Journal of Global Marketing. 24, 2, p. 125-135 11 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Online Channel 100%
  • International Experience 92%
  • Online Communication 87%
  • Exporting 74%
  • Moderating Effect 68%
  6 引文 斯高帕斯（Scopus）
• 2010

  Soft power and desirable relationship outcomes: The case of Zimbabwean distribution channels

  Chinomona, R., Lin, J. Y. C., Wang, M. C. H. & CHENG, J. M. S., 2010, 於: Journal of African Business. 11, 2, p. 182-200 19 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Channels of Distribution 100%
  • Small and Medium-sized Enterprises (SMEs) 61%
  • Dealers 41%
  • Channel Power 40%
  • Channel Relationships 35%
  28 引文 斯高帕斯（Scopus）

• Value Creation Through Service Cues: The Case of the Restaurant Industry in Taiwan

  Cheng, J. M. S., Lin, J. Y. C. & Wang, E. S. T., 4月 2010, 於: Services Marketing Quarterly. 31, 2, p. 133-150 18 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Restaurant Industry 100%
  • Value Creation 71%
  • Perceived Value 65%
  • Taiwan 62%
  • Physical Environment 37%
  8 引文 斯高帕斯（Scopus）
• 2009

  Consumer attitudes and interactive digital advertising

  Cheng, J. M. S., Blankson, C., Wang, E. S. T. & Chen, L. S. L., 2009, 於: International Journal of Advertising. 28, 3, p. 501-525 25 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審
  91 引文 斯高帕斯（Scopus）

• E-government evaluation: The case of Vietnam's provincial websites

  Tsai, W. H., Purbokusumo, Y., Julian, M. S. & Tuan, N. D., 2009, 於: Electronic Government. 6, 1, p. 41-53 13 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • e-government 100%
  • electronic government 78%
  • Vietnam 76%
  • Websites 66%
  • website 62%
  11 引文 斯高帕斯（Scopus）

• Hybrid convenience stores - the changing role of convenience stores in Taiwan

  Ming-Sung Cheng, J., Blankson, C., Sutikno, B. & Wang, M., 3 7月 2009, 於: Asia Pacific Journal of Marketing and Logistics. 21, 3, p. 417-432 16 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Convenience Stores 100%
  • Taiwan 59%
  • Diffusion of Innovation Theory 18%
  • Facilitators 14%
  • Marketing Strategy 11%
  12 引文 斯高帕斯（Scopus）

• Information quality, online community and trust: A study of antecedents to shoppers' website loyalty

  Chih-Hung, M., Shih-Tse, E., Ming-Sung, J. & Fei-Long, A., 2009, 於: International Journal of Electronic Marketing and Retailing. 2, 3, p. 203-219 17 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Online Trust 100%
  • Online Communities 83%
  • Information Quality 77%
  • Loyalty 62%
  • Web Sites 55%
  23 引文 斯高帕斯（Scopus）

• Retail bank selection in developed and developing countries: A cross-national study of students' bank-selection criteria

  Blankson, C., Omar, O. E. & Cheng, J. M. S., 3月 2009, 於: Thunderbird International Business Review. 51, 2, p. 183-198 16 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Cross-national Study 100%
  • Retail 84%
  • developed country 79%
  • Selection Criteria 78%
  • bank 67%
  32 引文 斯高帕斯（Scopus）

• Why do customers utilize the internet as a retailing platform?:A view from consumer perceived value

  Ming-Sung Cheng, J., Shih-Tse Wang, E., Ying-Chao Lin, J. & Vivek, S. D., 9 1月 2009, 於: Asia Pacific Journal of Marketing and Logistics. 21, 1, p. 144-160 17 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Perceived Value 100%
  • Retailing 94%
  • Information Collection 67%
  • World Wide Web 66%
  • Placement 52%
  88 引文 斯高帕斯（Scopus）
• 2008

  Consumer involvement and brand loyalty in services: Evidence from the commercial airline industry in Taiwan

  Chen, L. S. L., Wang, M. C. H., Cheng, J. M. S. & Kuntjara, H., 2008, 於: International Journal of Services and Standards. 4, 4, p. 437-452 16 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Consumer Involvement 100%
  • Airline Industry 85%
  • Brand Loyalty 83%
  • Attitudinal Loyalty 71%
  • Airlines 65%
  10 引文 斯高帕斯（Scopus）

• Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of perceived e-tailer service quality

  Cheng, J. M. S., Wang, E. S. T., Lin, J. Y. C., Chen, L. S. L. & Huang, W. H., 9月 2008, 於: Journal of Retailing and Consumer Services. 15, 5, p. 420-428 9 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Extrinsic Cues 100%
  • E-service Quality 89%
  • Mediating Effect 65%
  • E-tailing 49%
  • Purchase 43%
  32 引文 斯高帕斯（Scopus）

• The distinction between the success and failure factors driving the implementation of e-channels of distribution: The case of Taiwan

  Wang, M. C. H., Chen, L. S. L., Cheng, J. M. S. & Wu, L. H. J., 2008, 於: International Journal of Technology Marketing. 3, 2, p. 183-201 19 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Channels of Distribution 100%
  • Success Factors 76%
  • Electronic Commerce 61%
  • Taiwan 60%
  • Distribution Channels 42%
• 2007

  An empirical study of experiential value and lifestyles and their effects on satisfaction in adolescents: An example using online gaming

  Shieh, K. F. & Cheng, M. S., 3月 2007, 於: Adolescence. 42, 165, p. 199-215 17 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • young adult 100%
  • Life Style 97%
  • Young Adult 96%
  • adolescent 70%
  • escapism 60%
  31 引文 斯高帕斯（Scopus）

• A study of the perceived recognition affecting the adoption of innovation with respect to the online game in Taiwan

  Lin, J. Y. C., Wang, E. S. T., Kao, L. L. Y. & Cheng, J. M. S., 1 12月 2007, 於: Cyberpsychology and Behavior. 10, 6, p. 813-815 3 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Diffusion of Innovation 100%
  • Taiwan 62%
  • Psychology Recognition 55%
  • innovation 40%
  • Industry 13%
  9 引文 斯高帕斯（Scopus）

• Determinants of banks selection in USA, Taiwan and Ghana

  Blankson, C., Cheng, J. M. S. & Spears, N., 2007, 於: International Journal of Bank Marketing. 25, 7, p. 469-489 21 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Ghana 100%
  • Taiwan 76%
  • United States of America 39%
  • College Students 21%
  • Selection Criteria 20%
  42 引文 斯高帕斯（Scopus）

• Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan

  Ming-Sung Cheng, J., Shui-Lien Chen, L., Shih-Tse Wang, E. & Ying-Chao Lin, J., 25 9月 2007, 於: Journal of Product & Brand Management. 16, 6, p. 368-376 9 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • National Brands 100%
  • Private Labels 96%
  • Labels 67%
  • Taiwan 60%
  • Product Category 46%
  49 引文 斯高帕斯（Scopus）

• Effective communication as a critical success factor for the integration of ERP and CRM systems: The case of Taiwan

  Cheng, J. M. S., Wang, E. S. T., Hsu, P. Y. & Tsai, C. C. Y., 2007, 於: International Journal of Technology Marketing. 2, 2, p. 183-199 17 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Critical Success Factors 100%
  • Enterprise resource planning 55%
  • Enterprise Resource Planning 47%
  • Customer Relationship Management 45%
  • Management System 35%
  4 引文 斯高帕斯（Scopus）

• The relationship between extroversion and leisure motivation: Evidence from fitness center participation

  Lin, J. Y. C., Chen, L. S. L., Wang, E. S. T. & Cheng, J. M. S., 2007, 於: Social Behavior and Personality. 35, 10, p. 1317-1322 6 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Fitness Centers 100%
  • extroversion 88%
  • Psychological Extraversion 80%
  • Leisure Activities 71%
  • fitness 63%
  6 引文 斯高帕斯（Scopus）

• Toward a stage model of the international franchise system development: The experience of firms from Taiwan

  Cheng, J. M. S., Lin, J. Y. C., Tu, H. H. J. & Wu, N. S. H., 17 12月 2007, 於: Journal of Marketing Channels. 14, 4, p. 65-83 19 p.

  研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

  • Franchise System 100%
  • Stage Model 87%
  • System Development 72%
  • Taiwan 55%
  • Firm Objectives 34%
  11 引文 斯高帕斯（Scopus）