每年研究成果
每年研究成果
- 4結果
搜尋結果
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2023
Location-Based Proximity Marketing: An Interactive Marketing Perspective
Loussaief, A., Cheng, E. Y. L., Lin, M. Y. C. & Cheng, J. M. S., 1 1月 2023, The Palgrave Handbook of Interactive Marketing. Springer International Publishing, p. 753-782 30 p.研究成果: 書貢獻/報告類型 › 篇章 › 同行評審
6 引文 斯高帕斯（Scopus） -
2022
The Role of Alliance Portfolio Diversity in Sustainable Supply Chain Management: An Abstract
Nguyen, T. T., Le, A. N. H. & Cheng, J. M. S., 2022, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 221-222 2 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).研究成果: 書貢獻/報告類型 › 篇章 › 同行評審
1 引文 斯高帕斯（Scopus） -
2017
Dual Personal Culture Values, Dual Attitudes Towards Purchase Consequences, and Green Consumption Commitment: Evidence from Vietnam (An Extended Abstract)
Le, A. N. H., Cheng, J. M. S., Nguyen, D. P. & Tran, M. D., 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 1253-1258 6 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).研究成果: 書貢獻/報告類型 › 篇章 › 同行評審
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2015
A Cross-National Study of Retail Bank Selection in Industrialized, Newly Industrialized and Liberalized Developing Economies
Blankson, C. & Cheng, J. M. S., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 241 1 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).研究成果: 書貢獻/報告類型 › 篇章 › 同行評審